DataOnMass LLC is a Semiconductor Industry Consultancy
Martin Mason doing business as (dba) DataOnMass LLC is your partner in navigating the complexities of the semiconductor industry and markets.
In today’s fast-paced semiconductor landscape, success hinges on a deep understanding of technology, market dynamics, and customer needs. As a seasoned expert I provides tailored product management, product definition, marketing including content generation and management and business development solutions to help you achieve your goals.

Deep Domain Expertise: I possess a comprehensive understanding of the semiconductor industry, from cutting-edge technologies to evolving market trends. Over 30 years I have worked in most end markets and with many different technologies. If I don’t have a perspective on an issue I very likely know someone I can call on who does. I value my industry relationship built over decades, as much as the technical and market knowledge I have amassed.
Data-Driven Insights: I leverage market research and data analysis to develop effective strategies that drive results. I am proficient in PowerBi, Tableau and have used those tools to manage opportunity pipelines and drive sales engagement and accountability activities for several clients.
Customer-Centric Approach: I focus on understanding your target audience, applications and your unique value proposition. Delivering solutions that meet your specific needs.
Proven Track Record: I have a history of success in helping semiconductor companies achieve their business objectives.
Why Choose DataOnMass?
Product Management:
- Product Strategy and Roadmap Development
- Product Launch and Lifecycle Management
- Competitive Analysis and Market Positioning
Marketing:
- Go-to-Market Strategy and Execution
- Demand Generation and Lead Conversion
- Brand Building and Thought Leadership
- Market content generation and deployment
Business Development:
- Channel Partner Management and Ecosystem Development
- Strategic Alliances and Joint Ventures
- Business Case Development and Investment Analysis

My Approach
I believe in building long-term partnerships with my clients. My collaborative approach ensures that I understand your unique challenges and goals, and I work closely with you to develop and implement customized solutions.
Contact Me
Please contact me via LinkedIn messaging HERE.